New Meta Team Will Add AI to WhatsApp and Instagram; Understand

A new team will unify all AI projects at Meta and is expected to bring new AI-based features to WhatsApp, Instagram, and Facebook!

Meta, the company that owns WhatsApp, Instagram, and Facebook, will gain a new team focused on artificial intelligence.

The news was announced last Monday (27), in a post published by Mark Zuckerberg on Facebook.

The idea is for this new team to develop new features for the company’s apps, all based on AI.

According to Zuckerberg’s announcement, these features will initially be aimed mainly at creativity, but in the long term, this type of use should expand.

In the next few lines, find out what is known so far about Meta’s new artificial intelligence team and how it may impact the way you use WhatsApp, Instagram, and Facebook.

It is worth noting that, for now, there is no date for the release of the new features.

What does technology mean to you?

Meta’s artificial intelligence team will be led by the company’s vice president of AI, Ahmad Al-Dahle, who, before joining Zuckerberg’s company in 2020, worked at Apple for 16 years. 

One of the main goals of this new team would be to unify all work related to artificial intelligence into a single area.

According to Zuckerberg, three areas of artificial intelligence use will be explored at Meta: text, focused mainly on WhatsApp and Messenger; images, with new possibilities for filters on Instagram; and video and multimodal.

After this initial phase focused on creative features, the company intends to explore artificial intelligence in other aspects – but, for now, Meta has not specified what kind of services it would be applied to.

Meta’s investment in artificial intelligence follows the trend of other technology companies that, after the success of OpenAI’s ChatGPT, are now turning their attention to AI.

A recent example of this is Snap, which, also on Monday (the 27th), announced that it is developing a chatbot feature based on ChatGPT for Snapchat. The new feature will only be available in the paid version of the app.

The AI race also involves other big names in big tech, including Google – which, at the beginning of February, introduced Bard, an artificial intelligence service that, based on LaMDA, intends to compete with Bing and ChatGPT.

There is still no launch forecast for Bard, but the expectation is that the tool may still take a while to be made available to the general public, especially after the chatbot made a mistake in a question asked in its promotional video. Learn more about the case here.

Finally, it is worth noting that, on February 24, Meta released access to its new language model, LLaMa, for researchers – which, apparently, works similarly to ChatGPT.

Reference source: techtudo.com.br

Published on September 10, 2026